Adidas launched a game-changing initiative dubbed She Breaks Barriers, aimed at shattering obstacles encountered by women and girls in sports. To fuel this movement, events were thrown in Los Angeles and New York, rallying fierce females to brainstorm solutions and empower change within our own communities. These events were not just about talk – we needed killer print collateral to match the vibe. Think posters and a zine doubling as a hands-on workbook, because this campaign? It's all about action.
Studio: ATTN:
Client: Adidas
Director of Art Department: Zack Gibson
Art Director: Ely Arce
Lead Designer: Diane-Nicole Morada
Illustrator: Theresa Baxter
Studio: ATTN:
Client: Adidas
Director of Art Department: Zack Gibson
Art Director: Ely Arce
Lead Designer: Diane-Nicole Morada
Illustrator: Theresa Baxter
POSTERS
EVENT PHOTOS
